Print and outdoor campaign
Campaign for Maori TV coverage of Anzac Day
Campaign to launch a new lager sub-brand
Press and outdoor campaign
Press campaign celebrating 120 years of Nestle in NZ
Print and poster campaign for a chain of hairderessers
Scope of work:
Typography, Illustration, Layout design.
An ongoing campaign to promote Maori Television, through press, outdoor and onscreen executions. The compaign combines the Maori tradition of storytelling and the European tradition of illustrated lettering in Fairy-tale books. A modern re-interpretation of Maori mark-making (traditionally expressed through wood-carving and tattooing) was designed, in consultation with Maori Television's cultural advisors, and developed into a graphic language that can be applied across a range of executions and media to create a dynamic and instantly recognisable visual identity for Maori Television. The campaign has been applied across magazine and outdoor advertising, TV ads, newspaper and direct mail campaigns.
